How to write caption effectively
- baybayen
- Tara Kape
- 2-minute read
Identify the platform you're writing.
Maintain your brand voice as you write your caption.
Use AIDA as formula in composing your caption
Write it short and simple.
Keep it short and simple Captions in social media aren’t the best place to start writing a novel. Always consider your audience when it comes to writing and reading. Some of them are not willing to consume their time in reading long content. You need to keep your captions short and simple but captivating. Ensure that your first sentence has a strong hook to capture the reader. Capture their heart, not only their eyes.
Don't forget to use hashtag!
Use a hashtag. In every social media platform your brand uses a hashtag/s as a part of its strategy. It will help you to boost your brand’s social media presence and engagement. But don’t use too many words together, just put a hashtag that surely will easily remember your audience. And of course, use a hashtag that fits your brand. Truly, it’s tempting to jump on every hot trending hashtag out there. However, it’s better to stick to using hashtags that fit your brand. Hmm, maybe you ask yourself why some of the brands or people are not using a popular hashtag, it is because when you use a popular hashtag, your captions will look spammy and I know you don’t like that, right?
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