7 Content Ideas or Gimmicks online sellers can do this Christmas
- Patrick Alfaro
- Tara Kape
It’s the most wonderful time of the year and surely is the busiest shopping period for sellers like you and me. The holiday shopping season formally begins here in the Philippines by November, the people will usually go crazy on planning what to buy for their loved ones and for themselves. If you are an online seller, this is the perfect time to plan a gimmick or content ideas to post online this Christmas season.
You surely don’t want to miss seasonal promotional opportunities or holiday sales, So you must prepare for it.
1. Run a giveaway
Everybody loves a “freebie” right? It’ll help you boost your sales by gathering your potential clients’ attention and possibly making a sale from it.
As a brand/business owner, Our priority is making our customers feel valued. Giveaways help brands to go above and beyond when demonstrating their appreciation for their loyal consumers. In return, giveaways spark genuine engagement with new customers and inspire consumer loyalty.
2. Loyalty Card Promos
3. Work with Micro-Influencers this Christmas Season
Trust is essential to successful selling. When the buyer trusts you, the buyer believes your promises, gives you access to power, takes your advice, and gives you referrals.
One of the best things that you can do to boost your clients’ trust towards your brand is to partner with Micro-Influencers who will try and recommend your brand to their followers by the use of their online platforms.
4. Create Contents: holiday gift guides
This is one is a must have. Try to create contents that’ll feature your products and how it can help them specially this christmas season.
People love choices and doing this marketing effort will help your clients make their decision to use and buy products from you to solve their problems for this Christmas.
5. Host Virtual events or Class
A special season may require a special effort from us sellers in times like this. One of the best gimmicks that you can try is to host a virtual event for your clients.
May it be a mini-concert from their favorite local-influencers, a loyal-customers get together or a mini-party with giveaways are just a few of them.
6. Big Christmas Sales
You can never go wrong with having big super sales. Sell faster by giving your clients a percentage off this season because it will encourage buyers to buy in bulk and use them as gifts for their family, friends and loved ones.
7. Offer pre-book/pre-order specials
“Pre-order now and get this (freebies) as a prize” is one of the best promos that you can use in this holiday season because it will help you boost sales and at the same time gather “sure buyers” that’ll help you forecast the demand of your products in the early stage. It is usually a special gift or poster that you can receive with a album during the pre-order period. A pre-order benefit is usually a special gift that you can receive with the product that you ordered during the pre-order period. This strategy is gonna be very effective in this Christmas season where people want to get “more” than what they paid for.
There’s not long left before the holidays, So what are you waiting for? Use some of the ideas we’ve mentioned here to build trust, generate sales, and turn one-time holiday shoppers into life-long customers this Christmas season. If you want to learn more about How to Strategize your Content for your Target Audience.
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